Saforelle
Saforelle is a women's health brand focused on providing safe and comfortable intimate products
Graphic Design
Health
Digital
Idea & Tools
Fun & engagement
Photoshop
Illustrator
Procreate
Work
Planning & Message
Saforelle needed recurring design work and strategic planning for their socials. I was tasked with designing several social network posts for them and did so by using their brand colors and tone but with a personal twist. Some of the visuals were hand drawn by me using Procreate. The goal was to give an impression of warmth, humor and friendliness to the posts, highlighting the proximity and sorority the brand wanted to convey.
Art direction & positionning
Pink+white
Saforelle's brand is that of youth, health and femininity, the pink may sound a little cliché nowadays but it was clear from the start that the pink had to stay, but I could play a little with it. Desaturate the base, use shadows to add details, use related colors and add white to tie it all together. The image is then fresh, identifiable and infinitely scalable.
Latest Updates
(KC® — 02)
©2024
FAQ
01
What does a project look like?
02
Are all projects fixed scope?
03
What do I need to get started?
04
Are you full remote only?
Saforelle
Saforelle is a women's health brand focused on providing safe and comfortable intimate products
Graphic Design
Health
Digital
Idea & Tools
Fun & engagement
Photoshop
Illustrator
Procreate
Work
Planning & Message
Saforelle needed recurring design work and strategic planning for their socials. I was tasked with designing several social network posts for them and did so by using their brand colors and tone but with a personal twist. Some of the visuals were hand drawn by me using Procreate. The goal was to give an impression of warmth, humor and friendliness to the posts, highlighting the proximity and sorority the brand wanted to convey.
Art direction & positionning
Pink+white
Saforelle's brand is that of youth, health and femininity, the pink may sound a little cliché nowadays but it was clear from the start that the pink had to stay, but I could play a little with it. Desaturate the base, use shadows to add details, use related colors and add white to tie it all together. The image is then fresh, identifiable and infinitely scalable.
Latest Updates
(KC® — 02)
©2024
FAQ
01
What does a project look like?
02
Are all projects fixed scope?
03
What do I need to get started?
04
Are you full remote only?
Saforelle
Saforelle is a women's health brand focused on providing safe and comfortable intimate products
Graphic Design
Health
Digital
Idea & Tools
Fun & engagement
Photoshop
Illustrator
Procreate
Work
Planning & Message
Saforelle needed recurring design work and strategic planning for their socials. I was tasked with designing several social network posts for them and did so by using their brand colors and tone but with a personal twist. Some of the visuals were hand drawn by me using Procreate. The goal was to give an impression of warmth, humor and friendliness to the posts, highlighting the proximity and sorority the brand wanted to convey.
Art direction & positionning
Pink+white
Saforelle's brand is that of youth, health and femininity, the pink may sound a little cliché nowadays but it was clear from the start that the pink had to stay, but I could play a little with it. Desaturate the base, use shadows to add details, use related colors and add white to tie it all together. The image is then fresh, identifiable and infinitely scalable.
Latest Updates
©2024
FAQ
What does a project look like?
Are all projects fixed scope?
What do I need to get started?
Are you full remote only?